I am a collaborative e-commerce and SEO consultant with over 10 years of experience based in Charlotte, NC. I am skilled in utilizing technical resources, customer feedback and business goals to establish vision and define requirements that drive results.
I have spearheaded countless e-commerce projects over the years by leading a team of engineering, design and QA resources. I work cross-functionally with business stakeholders, technical resources and UX teams to define product requirements and project scope. Most recently, I created and maintained the e-commerce roadmap for a national media company. Features included adding improvements to the subscription renewal process and adding the option to save a credit card and address during checkout, use promo codes and test pricing offers.
This work resulted in a 32% increase in total site conversion Y/Y.
I have done SEO strategy and implementation on both the agency side and in-house, and for both small businesses and enterprise-level e-commerce websites. As the Search Engine Optimization Manager at a digital marketing agency, I was responsible for the management and execution of SEO strategies across all of the SEO clients. In managing these strategies, I made critical project decisions related to technical site updates and content marketing initiatives.
I then went to work for Lowe's Home Improvement where I had the opportunity to oversee and implement many successful SEO processes and initiatives. I led the reporting and error resolution initiatives for the SEO team. These projects gave me the skills to not only increase rankings in the search engines, but to tell the story of how it was accomplished using data.